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LilyAna Naturals, LLC

August 2020 Collinsville, MS

Enhanced Capital and Stonehenge Capital today announced an investment in LilyAna Naturals, a digitally native skincare company based in Collinsville, Mississippi.

LilyAna Naturals was purchased by RDM Partners, an independent sponsor founded and led by Retta Abraham, who will oversee the company’s growth initiatives. The capital provided supported the acquisition of LilyAna Naturals and will allow for the company’s continued growth and the expansion of its popular skincare product line. LilyAna Naturals will maintain its headquarters in Mississippi.

With a mission of investing in small businesses in underserved markets and communities, Enhanced is thrilled to be a part of the growth of LilyAna Naturals in Mississippi through the Mississippi Small Business Investment Company program, which seeks to provide access to growth capital for small businesses throughout Mississippi. Collinsville, a rural town located in Lauderdale County near Meridian, has a population of less than 2,000.

“We are excited to play a role in supporting the growth of LilyAna Naturals,” said Mark Slusar, managing director at Enhanced Capital. “Investments like this are a great example of how private sector investment can support small business development and public sector economic development goals.”

LilyAna Naturals was founded in 2014 and is sold through, where its products are consistently some of the highest-rated on the platform. The Retinol Cream, Eye Cream, Face Cream and Vitamin C Serum, are some of the company’s leading products, with more than 30,000 customer reviews. All LilyAna Naturals products are naturally derived and cruelty-free. The products are manufactured in the US and assembled in Mississippi.

“I’m thrilled to partner with Stonehenge and Enhanced, who share my vision in creating a world-class clean beauty brand,” said Abraham. “LilyAna Naturals has seen tremendous growth as a leading clean beauty brand on the Amazon platform. We are excited to take the business to the next level.”