January 2021 Santa Monica, CA
In January 2021, Enhanced Capital made a debt investment in SMiZE Cream, a start-up ice cream business wholly owned by entrepreneur and supermodel Tyra Banks. SMiZE Cream is super-premium, all-natural ice cream with an edible surprise in every serving called The SMiZE Surprize.
SMiZE Cream is also an IP-driven company that targets family entertainment with immersive shopping experiences, a children’s book series, film & television programming, and merchandise for all ages. The Company is creating a nonprofit mentorship program with a dynamic vision to provide goal-setting and goal-getting advice to encourage entrepreneurship. SMiZE Cream plans to open its first store in Santa Monica, CA, in early 2021 at Third Street Promenade. More information about Smize.